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Among the main advantages in a B2B (Business to Business) negotiation are the possibility of making sales with average ticket, frequency and volume much higher than in businesses focused on the B2C (Business to Customer) segment. However, high demands result in a generally more demanding customer, a more complex sales process and the need to maintain a medium to long term relationship with the customer.

In engineering, when we talk about construction estimates, one word comes to mind immediately: precision. This term, different from accuracy, which aims to provide an invariable number, precision aims to represent the scenario closest to reality, taking into account the history and factors of variation.